Lexus wanted to connect with the art world in an organic way. Something that made sense for the brand.
The result was a photographic project that brought back to life a forgotten museum hidden in plain sight: the artworks on roundabouts.
We turned different routes into a travel itinerary to follow, just like a museum guide, blending the worlds of art and driving into a single rode to explore.
Agency - Bruns
Photo - Borja Larrondo
Club de Creativos (2024) Bronce | Craft. Fotografía
video
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