Grindr wanted to start speaking to Spanish-speaking audiences.
But with such a unique language of its own, how could it connect with non-users or people from different countries?
We figured that, to start the conversation, they’d first have to speak the same language.
So we launched their socials with a mini-series where a queer council of know-it-alls came together to create a glossary that taught everyone how to talk inside the app: emojis, coded expressions, double meanings…
The ultimate guide to know, you know… all the hot topics.
Agency - Bruns
Role - Creative copywriter
episode 01. Once upon a glossary
episode 02. Emoji 101
episode 03. Language on trial
episode 04. Bring your pet to the office
episode 05. The grand finale