alba quevedo creative copywriter

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HELMET KING.we hijacked the biggest videogame lunch of the year, one burger at a time.

When Elden Ring was announced the most anticipated videogame of the year all eyes were on its big release.

So many eyes, in fact, that even ours (not exactly gamers, but pretty good at spotting opportunities) noticed something: a skin from the game looked exactly like Burger King’s King.

The result? the internet went wild over the resemblance, and we turned it into a promo just as epic as the launch itself.

Client - Burger King
Agency - David Year - 2021
Role - Creative copywriter
Cannes Lions (2022) Shortlist | Brand Experiencie & Activation

Festival El Sol (2022) Bronce | Digital & Movile Innovation


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