alba quevedo creative copywriter

about

0,0% ALCOHOL 100% LEXUS.finally a drink that matches the drive.

Driving and drinking has always been a taboo.

Do you have options? Yes.
Will you enjoy them? Not really.

In the end, it always came down to two choices: don’t drink at all, or settle for something you don’t actually want. Until now.

Because at Lexus, always obsessed with detail, we created Kanpeki: a 0.0% cocktail that’s absolutely delicious. 

So you can enjoy what you love most, driving, and still raise a glass with dignity.
Client - Lexus
Agency - Burns
Year - 2025
Role - Creative copywriter




the
recipe.

a great toast.a serve for all.sounds better.